For the infomercials on the presidential race, Obama's looked mostly professional (possibly due to the fact that he has the most campaign money ever raised...but..) both the candidates seemed to have very professional videos. After all the candidates do pay a lot of money for their advertisements in an effort to get people to pay attention to their causes and also the faults of the other party. Most of the user based videos are humorous, and are mostly loosely based on politics. http://www.youtube.com/watch?v=68NEc8EvV2Q and most are stupid people talking about things they mostly do not know anything about... The most polished promotional videos are obviously put out by the candidates themselves...no "real" people want to put boring mudslinging on Youtube...the only videos that get hits are those that are funny. A lot of older ads are more organic than they have been lately, for instance this ad from Bill Clinton was almost like a home video from the 90's.
http://www.youtube.com/watch?v=_7prb7exyTQ.. Bill Clinton’s campaign was for the most part low cost (but similarly followed the “change” theme almost always followed by Democrats), and thus was more of a grassroots organization. Recent campaigns are making millions from donors (and apparently from companies...though I won’t go into that), and have more money to pay for advertising research and high quality campaigns. For the most part the American public doesn’t seem to watch the regular campaign videos as much as they watch SNL clips (from last night’s Sarah Palin visit) and funny clips they’ve uploaded of themselves dressed as Obama.
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