1-800-355-DRIVE

So your driving along down the road...say I-695...and all of a sudden a GIANT SEMI crosses the lane in front of you making you have to slam on your brakes to avoid a timely death. Just as you are recovering from your near death experience a big blue and white sticker glares in front of you reading "How am I driving?...1-800-355-DRIVE". Is this too a form of interpersonal surveillence. I-Spy talks about how we monitor each other everyday, this seems to me to be a huge way that companies use other drivers to monitor their own so they don't have to...and we willingly do it.
When I worked at Pizza Hut as a delivery driver, we had many calls (thankfully not about me) to the management about other drivers who were:speeding, talking on their cell phone or just being reckless. The fact that one has a GIANT sign on their car reading their place of work, would deter most people from making a jackass of themselves on the road...but still the calls rolled in.
But why would this matter to the company? Who cares if some kid is driving fast around town delivering pizzas? Overall, most companies are extremely concerned with how their name looks to the public...because after all the best form of advertising is word-of-mouth. So companies put those stickers on because they are hoping that the enraged driver, the cautious parent and even do-gooders will call up that number and give them information not only on their drivers but also on their company at large.